There is an article in the December issue of The Florida Writer that i found interesting because some on my older novels could definitely do with a ‘refresh’. The article was written by Penny Sansevieri, who is CEO and founder of Author Marketing Experts, Inc. and an adjunct professor at New York University. She is a best-selling author and internationally recognised book marketing and media relations expert.
She says: “Years ago at a writer’s conference, I met an author who told me about a science fiction book he had published five years prior. “When it comes to book promotion, I wish I knew then what I know now. I think this book could have done considerably better than it did initially.” My advice to him was to re-release his book, updating the cover and modifying parts of the interior. Book lovers are profoundly interested in series, and since his book was 400 pages, I recommended that he split it into four 100-page portions. Turning his book into a four-part series is a fantastic promotional tool and would also provide better exposure on Amazon. The following are just some of the reasons why authors decide to reissue a book, and why it makes sense to your ongoing book promotion efforts.
Your Original Book Promotion Fell Flat
There could be any number of reasons your book marketing didn’t go as planned. Perhaps you picked the wrong type of book promotion or the wrong markets, or maybe you just didn’t have the time to market it. If you believe in your book and want to give it a second chance, then a re-release could revive your title.
Your Book Could Have Been Better
Did your reviews come in less than stellar? Did readers comment on typos? Maybe you targeted the entire book to the wrong market. One author told me that a book that wasn’t intended for the Christian market was pushed there by the publisher and wound up upsetting a lot of readers who voiced their concerns on Amazon.
Current Events, News Items, Seasonal Trends
These days things change pretty quickly. I once spoke to an author who had a book that published five years ago. As luck would have it, her book topic started trending in the news. And while she could have pushed the older title, she thought it could be fun (and better for her book promotion) to reissue it to tie into current events. If there’s a wave of something going on that’s newsworthy, it could make sense to re-release your book to dial into that revived market. The other side of this is that things get outdated. If this is the case, maybe your book could use a refresher, especially if your content is subject to a lot of changes.
Your Brand Has Changed
As our businesses grow, we also evolve and change. Whether we updated our logo, our colors, or our look, perhaps it’s time to refresh our books, too. If your book cover no longer matches the look and feel or message of your business, now’s the time to get them aligned, so everything is consistent and uniform. It can be hard to get a cohesive book promotion message or campaign across if there is inconsistency in the author’s brand.
Your Cover Is/Was Bad
Sometimes we launch a book and think: Well, that cover could have been stronger. Or maybe your book is older, and the cover could use an update. Whatever the reason, a new cover is a great chance to refresh your book—and relaunch it, too.
You Just Got the Rights Back to Your Book
If you published a book years ago with a major house, you might be in a situation where your rights have reverted back to you. In this case, I’d highly encourage you to republish this using the indie publishing model.
What Happens to Your Original Book on Amazon?
If you’ve figured out what, if any, portion of your book needs an update, you may be wondering what happens with your original book on Amazon. Will it stay there? Will it ever go away? And what happens with all of the reviews? Some authors don’t care if the book stays up on Amazon, while others really want it taken down—or want their new book to be published “over” the other title. In other words, the old book goes away, but the reviews stay intact. The answer to that is: it depends. Amazon’s guidelines vary, so I’d suggest giving them a call. However, a rep told me that if the book is updated in excess of 20%, it’ll be considered a new book and will have a new Amazon page. It’s not a consistent rule, because the rep also said if the table of contents hasn’t been altered, or the page count hasn’t changed much, you could have it published over the other, original book. Which means that you essentially retain all of your old reviews. There might be cases where you don’t want to keep these reviews.”
In my case, I would be thinking about my three thrillers, two of which could have better covers. I think I would have to do one re-writing and restructuring, followed by and editorial review, and some further changes before putting it through a final copy edit. So the costs for me would be:
- Cover redesign
- Structural edit
- Copy edit
- Printing set up
A fairly considerable expense (~£3k). Not to mention the considerable time I would have to put into the project. Probably, it’s not high on my list of priorities!