Publishing Industry Standard

Angela Bole, CEO of the Independent Book Publishing Association, has introduced an Industry Standard for a Professionally Published Book in the July issue of  IBPA Independent magazine.

Angela Bole

In the article, she says: “IBPA has been championing independent publishers, big and small, self and otherwise, since 1983.  That’s over 30 years of advocating for indie voices in the traditional publishing industry.  Over this time, we’ve seen a thing or two.

“Recent changes in the publishing industry have created enormous opportunities for self-published authors.  It’s now possible to produce a professional-quality book outside of the Big Five conglomerates.  Unfortunately, this opportunity has come at the cost of a deepening divide between how traditionally-published and self-published authors are treated.  Too often, IBPA has noticed a bias against self-published authors, independent publishers and hybrid presses when it comes to choosing titles or authors for review consideration, book award contests, association memberships, and inclusion of independent bookstore shelves.

“There is no reason for this bias.  While it is true that not all books are created equal, when they are, it’s important that the industry treats them as such.  That’s why the IBPA’s Advocacy Committee recently published an Industry Standard for a Professionally Published Book – a two-page document developed to support independent publishers and self-published authors, but also to urge an industry in flux to acknowledge that books ought to be judged on their substance ranter than their business model.  If used appropriately, the checklist gives both authors and book industry professionals an at-a-glance method by which to gauge the professional presentation of a book.  The goal is that the checklist becomes a future guide that reviewers, contests, membership associations and bookstores turn to when deciding which authors merit consideration.

“You can download the checklist at: ibpa-online.org/standardschecklist .

“During BookExpo last June, I had the privilege of discussing the checklist with other industry organisations.  I met with the American Booksellers Association, the Authors Guild, Publishers Weekly, Foreword Reviews and many more.  I’m glad to say that the reception was warm.  Those industry professionals paying attention know they’re missing quality books be using gatekeeping tactics attached to business models; they just haven’t figured out how to consider books without opening the floodgate to unprofessionally produced content, as well.  They seemed to appreciate that the checklist is a needed first step toward figuring this all out.

“Today’s independent publishers and self-published authors represent a diverse array of voices and backgrounds, often speaking about specialised issues that are marginalised by larger presses, often because their books are being judged on the business model and not on what matters, which is the content of the books.  Just as publishers, self, or otherwise, are responsible for producing books that adhere to industry standards, the book industry as a whole is responsible for creating an environment that allows for equal evaluation of all published works.”

Amen!

So You Want to Be a Freelance Editor

This is the title of an article in the Florida Writer (June 2017) by Mary Ann de Stefano, editor of The Florida Writer and the Monday Muse.  She is an independent editor with over thirty years experience in publishing and consulting.  She works one-on-one with writers who are developing books, organises workshops and designs authors’ websites.

She says: “From time to time, a writer who has decided it would be cool to be a full time editor will offer to take me out to lunch in order to ‘pick my brain’ or ask me a ‘quick question’ about the business.  I turn down such requests as kindly as I can.

“If there’s one thing you have to learn quickly to survive as a freelancer, it’s the value of your time and knowledge.  It worries me to see some of the starry-eyed attitudes that abound about  freelancing, so I want to share some of the most important lessons I’ve learned.

“First and foremost, get real about the money.  I’ve had conversations with people who think they’ll work 40 hours a week, bill at a rate of $25/hour, and make a good income.  After all, 40 hours x $25/hour x 52 weeks in the year = $52,000/year.  Yippee!

“The reality is you’re not actually going to work 52 weeks of the year, and you’re not going to work 40 hours of every week, either.  You’re going to take vacations, holidays and personal time, sick time, and mental health days off.  In addition, not all your working hours will be billable to clients.   Some time must be devoted to marketing your business and taking care of administrative tasks like billing, record keeping, correspondence, etc.  The fact is, only about a third of your work time will be spent producing billable work.  Promoting your services and dealing with administrivia will eat up two-thirds of your time.

“As an independent, you’ll be responsible for expenses that were previously covered by your employer on your ‘regular’ job: medical and disability insurance, retirement savings, office supplies, computer, continuing education, membership fees, etc.  And you’ll incur new business-related expenses for a website and accounting services.  Some support tasks you’ll want to do yourself to save money, but that means more admin time for you, which is not billable.  Spend time or spend money?  Your decision.  While some of your new expenses will be tax-deductible, you still need to have enough cash flow to support them.

She asks other questions: “Think about how you can distinguish your business from others and plan what you will do to reach the prospects you want to serve.  How will you stand out in this crowded field?  What kind of editing do you want to do?  Fiction, nonfiction, academic/scientific, business?  Developmental, content, substantive, copy-editing?

“Do some serious reflection and decide whether you have what it takes to be a full-time, solo entrepreneur.   Go ahead and make the leap – but look before you do.”

All this reminds me of a conversation I had with someone who was working in financial services in a well-paid job, but he was unhappy and consulting looked like just the thing – financially.  He had lots of contacts who would become clients.  But some of the same observations Ms de Stefano makes, above, applied to his case, as well.  He made the jump and while he may be happier in his work, it didn’t turn out as he expected, financially.

Is Amazon Helping Pirates ?

Angela Bole, chief executive officer, Independent Book Publisher’s Association, implies as much in the lead article of the June issue of the IBPA Independent magazine.  She takes issue with Amazon’s change in policy on its book buy box.

Amazon’s Buy Box

This is the method which Amazon has used in the past to say that the book in question is new and is supplied by the publisher.  Now, Amazon is offering a priority spot in the buy box the third party suppliers who offer the same book as new, but at a price significantly below the publisher’s list and Amazon’s Prime price.

For example, a hard cover version of The Bestseller Code has a publishers list of $25.99.  Amazon is offering it at $14.29 Prime.  There are eight third-party sellers offering the book at prices lower than Amazon’s.  The worry, of course, is that publishers and authors are not receiving their due compensation on these cheap books.

In the article, Ms Bole asks: “Where might these third-party sellers be getting the books that they sell that don’t result in any author compensation?  Any number of ways, including donated books, closeout sales, sidewalk sellers, remainder and overstock dealers, ‘hurts’ from distributor stock, promo copies and ARC’s” (advanced reader copies –  f0r reviewers).  An Amazon spokesperson wrote to Publishers Weekly to say that books obtained in one of the preceding ways wouldn’t qualify, because the books must be ‘new”.  Amazon defines ‘new’ as ‘brand-new, unused, unread copy in perfect condition.  The dust cover and original protective wrapping, if any, is intact’.

“The problem is that Amazon does nothing to enforce the ‘new’ policy.”  The third-party seller gets to declare that the book is ‘new’ by simply choosing the ‘new’ option. . . . .

“Karla Olson, director of Pantagonia Books, said, ‘We received a comment on one of our books that it was riddled with typos, and the captions were all the same for the second half of the book.  It took us a few reads to figure out that the customer had bought an ARC, from Amazon. . . .

“And Cynthia Frank, president at Cypress House pointed out another problem. ‘We’ve learned that some of the third-party sellers who have won our Buy Boxes are actually fly-by-night sellers who have only been in the business a few months.  Some likely don’t have even a single copy.  On various listservs and forums, including LinkedIn, I’ve read that some customers pay for a book, but it never arrives.  Amazon, because they take good care of their customers (as opposed to their vendors), ends up holding the bag and has to pay a refund.”

“According to Ian Lamont, founder at 130 Media, in a written statement, ‘Even before the policy change, there were several recent cases of counterfeit paperbacks being co-mingled with legitimate inventory at an Amazon warehouse (as reported by No Starch Press) and taking over the Buy Box (which happened to Author Dave Burgess).  Knock-offs taking over the Buy Box has been a massive issue for manufacturers for several years (as reported by Forbes).  And it’s clear that Amazon can’t control this new policy if they can’t solve the counterfeit problem.'”

Why would Amazon want to introduce a policy like this?  I don’t know, but I suspect that it is driven by Amazon’s commitment to offering goods at the lowest possible price.  What Amazon has apparently failed to consider is that the goods are different at the lowest price from the ‘same’ goods at the more reasonable price.  They have also failed to consider the interests of the people who try to earn a living from the goods Amazon sells.

If you would like to reach a wider audience with your comments, you may want to add a comment on the IPBA website:

http://www.ibpa-online.org/news/349854/An-Amazon-Buy-Button-Call-to-Action.htm

 

 

The Bestseller Code

The Bestseller Code, by Jodie Archer and Matthew Jockers, St Martin’s Press, 2016, comes to some unexpected conclusions.  The book was reviewed by Sandra Elliot in the June issue of The Florida Writer.

“Through an analysis of recent best sellers, Authors Jodie Archer and Matthew Jockers claim to have identified the elements that move a novel to the top in sales.  They begin with an overview of what makes people read, including insights and quotes from Stephen King’s On Writing.  He says no one really knows what makes a story a hit, and advises would-be professionals to choose topics they know and blend in others like relationships, sex and work.  The Bestseller Code authors arouse reader interest by debunking King’s adages.  No sex in popular novels?  No, they say, and use their research findings to support their statements.

“. . . One of their first questions: themes that promote or limit a story’s commercial popularity.  Sex, drugs and rock and roll are among those tested and found wanting.  Few bestsellers are based on these themes.  What about Fifty Shades of Grey?  . . .  Not the sex, they say, but a living, breathing side of the narrative that readers feel it like the thrum of nightclub music.  The Da Vinci Code is the only other book to have such a powerful rhythm, they add.

“. . . (The book) identified John Grisham and Danielle Steel as authors who used themes of interest to many readers.  Grisham’s signature theme is ‘Lawyers and the Law’, Steel’s ‘Domestic Life’.

“Overall, bestselling authors allocate a third of their novels to one or two themes; less successful authors include more. . . . These findings are particularly relevant for debut writers who tend to write about too much.  An in-depth story is easier to follow than writing heavy with description and detail.  More women than men gain popularity with their debut novels.  Does a feminine writing style have payoff?  No, it’s not gender but an understanding of audience and language that pays, that, and the nurturing of skills through practice.

“Gender differences were noted.  Protagonists in recent female-oriented novels are internally complex and externally challenged, odd or different gals with power and motivation.  Characters in bestselling novels, male or female, are high-energy people who set out to achieve what they want to be.”

A three star review by EVS on Amazon.com says, in part: “I found myself simultaneously impressed with the depth of the research and disappointed with the triviality of the findings. Moreover, as much as the authors hope that their formula will open publishing industry to new writers overlooked otherwise, I have a feeling it will only serve to build more, higher walls, imprisoning writers in even tighter cells. Ironically, what would mediate the potential for abuse is making the formula available to the public in the form of a readily accessible test. It’s just the question of time until application of this or similar math becomes obligatory among agents and publishers. If the potential success or failure of an artist’s project is going to depend on a formula, the artist should have the right to face his accuser.”

I tend to share EVS concerns about agents and publishers using this, or a more ‘perfect’ algorithm in selecting works for publication and thereby building higher walls and imprisoning writers in even tighter cells.  But, I also guess that it will indeed be helpful in coaching overlooked authors to better hit the mark.  And I suspect that, in any case, there will always be a writer who finds a route to success that the algorithm overlooks.

In view of all this, I am motivated to get a copy of the book and report to you in more detail.

Review: The Rover

My blog of April 17, Review: Today, concerned a novel by David Miller on the death of Joseph Conrad.  Since I had never read any of Conrad’s work, I bought Selected Short Stories and The Rover, by Conrad.  As well as The Rover.  the book includes eleven of Conrad’s twenty-six short stories, selected and commented on by Dr Keith Carabine of the University of Kent.  In his introduction to the stories, Dr Carabine says that Conrad’s great distinction “lies in his ingenious and rigorous exploration of the undiscovered possibilities latent in one of the genre’s most familiar forms, namely the framed short story in which a first-person narrator (who is sometimes a member of the group) introduces, comments on and encloses another’s tale.”  As Dr Carabine says, the theme of most of the stories is man’s fate, and they are often “teasing and enigmatic”.  The framed construction of these stories introduces uncertainty in that the main narrator and the teller of the tale may have different interpretations of the events, leaving the reader to draw his own conclusions.

Two other general points I would make about Conrad’s writing.  First, he does not take great pains to capture the interest and attention of the reader at the beginning of a story.  The beginning may be a page of detailed description of the opening scene, with little information about the character who is present, and a considerable, almost poetic word picture of the setting.  In fact, Conrad’s word pictures of scenes are remarkable in their shaping of the mood of the story: mysterious, uncertain, uncommon, unusual.  Moreover, Conrad is lavish in the extent of his descriptions throughout a piece.  Some of this may be attributable to his writing for commercial publication in up-market magazines, where his compensation would be based, at least partially, on the word count.  Each of these stories has at least one principal character who is confronted with some sort of existential challenge and has defects in his character which contribute to his downfall.  Nonetheless, the reader is drawn into his predicament, hoping all the while, that the right solution will be found.

The principal character in The Rover, which is set in the immediate aftermath of the French Revolution, is an ageing, sea-faring, privateer who has come ashore in the south of France to take his ease.  There is also a dim-witted and committed old revolutionary, a young woman who has been psychologically damaged be the horrors of the revolution, a royalist French naval officer, and an aspiring young British naval officer, each of whom seeks his/her own solutions in the world. Who will succeed?  The ingredients in the story include a plan to deceive the British fleet, as well as a search for love, and a re-ordering of the world between revolutionary-royalist lines, and a rough but beautiful Mediterranean sea coast backed up against a traditional rural society.

One comes to have sympathy for the dilemmas of each of the flawed but real characters, and one can sense the tensions between them, as well as having a sensation of being on the rough bucolic scene, or on board one of the ships.  The Rover is an engrossing tale.  The one aspect which I found annoying was the slow pace of the conclusion.  One cold feel it coming, but Conrad was in no hurry to jump into it.  There was much detailed scene setting and character back-story telling.  We were familiar with the scenes, and the character enhancements should – I think – have come earlier.  Nonetheless, The Rover is a satisfying and interesting tale.

Backwards Books

Qualifying for an obscure facts about books award, is an article in The Daily Telegraph with the title ‘How Book Lovers Turned Things Around’ by Anita Singh.  Appearing on 19/4/17, it said:

“If you want to display books on shelves the traditional way, try turning your books back to front.  Placing books on shelves with the spines facing outwards is a relatively recent phenomenon, according to Mark Purcell, former libraries curator for the National Trust who now oversees the research collections at Cambridge University Library.

Mark Purcell

“‘Until fashions changed in the 18th century, book titles and authors were not printed on the spine but written in ink on the edge of pages.  The turnaround happened when the wealthy decided having titles embossed in gold leaf would add a certain cachet.  If you’d gone to almost any library in England, Wales or Scotland until 300 years ago the books were kept backwards,’ Purcell said at the Hay Festival.  ‘In those days the cultural supposition was that books had the title printed on the edges of the pages in ink.’

“The first known English book with a title gilded on the spine was printed in 1604, he said, and that was considered ‘cutting edge’.  Then followed, in the 17th and 18th centuries, what historians call ‘the great turnaround’, where the method of display was reversed.”

I suspect that a change in binding technology may also have been partially responsible for this change.  It may have simply been more difficult to print the author’s name and the title of the book on spine of the book.  But, judging by the picture above, it is easy to see why book owners preferred to display their possessions with the title and author’s name on the spine.

 

The new ‘Parthenon of Books’

There is an article in Architectural Digest, posted on July 11 by Nick Mafi , the title  – 100,000 Banned Books Have Been Formed into a ‘Parthenon of Books –  of which caught my eye.

“In the 1930s and 1940s, the Nazis banned books that were written by authors who were of Jewish descent, or had pacifist or communist sympathies.  The list included such luminaries as Marcel Proust, Ernest Hemingway, and Jack London.  Now, some eight decades later, a monument is being constructed in honour of these censored books.

Argentine artist Marta Minujín has created a full-scale replica of one of the world’s most famous structures, the Parthenon in Athens, constructed entirely from censored books. The symbolism is striking, as the Parthenon is the very antithesis of political repression. Indeed, the artist went on to add in a statement that the original Parthenon is “the aesthetic and political ideals of the world’s first democracy.”

The display is part of the Documenta 14 art festival in Kassel, Germany. Now in its 14th iteration, the Documenta was first established in 1955 an attempt to bring Germany up to speed with modern art, after the horrific years of Nazism. For the current exhibition, Minujín created the structure by sourcing 100,000 donated books from around the world. The novels were then secured to the steel structure with plastic sheeting, protecting them from the natural elements while allowing sunlight to filter through the building. The site of the exhibition is noteworthy as well, as the city of Kassel (located in central Germany) was where several thousand books were burned during the Nazi-led campaign to rid the country of books deemed un-German.

The temporary exhibition will run through September 17, 2017. When it ends, the books will be taken down and recirculated around the world.”

Pretty cool, don’t you think?

Review: My Name is Lucy Barton

A friend of my wife’s gave me this book to read with assurances that I would certainly enjoy it.  One night, when I was about half way through the book, there was an interview of the author, Elizabeth Strout, by George Alagiah on the BBC World News channel.  The interview was recorded at the last Hay Festival.  I warmed to Ms Strout – in part – because two nights previously there was another interview from Hay of a poet, whose name I don’t recall, and whom I found unintelligible.  In her interview at the Hay festival,  Ms Strout said that her writing is shaped by the ordinary people she knew in Maine.

Elizabeth Strout was born in 1956 in Portland, Maine,  She attended Bates College and the University of Syracuse.  She waitressed before writing her first novel, Amy and Isabelle (1998). Her debut was met with widespread critical acclaim, became a national bestseller, and was adapted into a movie.  She has since written five novels, My Name is Lucy Barton  being her fifth.  Her third book, Oliver Kitteridge, was published in 2008. The book features a collection of connected short stories about a woman and her immediate family and friends on the coast of Maine.  It won the Pulitzer Prize for fiction.   Louisa Thomas of the New York Times said: “The pleasure in reading Olive Kitteridge comes from an intense identification with complicated, not always admirable, characters. And there are moments in which slipping into a character’s viewpoint seems to involve the revelation of an emotion more powerful and interesting than simple fellow feeling—a complex, sometimes dark, sometimes life-sustaining dependency on others. There’s nothing mawkish or cheap here. There’s simply the honest recognition that we need to try to understand people, even if we can’t stand them.”

Elizabeth Strout

My Name is Lucy Barton is centered on the unexpected interaction between Lucy Barton, who is in hospital suffering from complications following surgery, and her estranged mother, who has flown east to be with her.  Throughout the book, Lucy has recollections about her childhood in rural Illinois with an impoverished family: distant father and mother, a sister and brother.  Lucy, herself, has gained an education, a marriage, two small daughters, and a career as a writer in New York City, thus estranging herself from her family.  The dialogue between the two women is both limited in the sense that there are unspoken words, and informative in revealing something of their respective characters.  Ms Strout strikes this balance in her writing very well.  She also uses the descriptive recollections of people of the past to elucidate some of the values of the principal characters.  She uses unique voices which shed light on the characters, and her writing style flows simply.  Characterisation is clearly Ms Strout’s strength.

My Name is Lucy Barton is, at 188 pages, short enough to be considered a novella, rather than a novel.  For me, while the writing flows beautifully and the characters are very much alive and their circumstances unique, what was missing was how and why the current circumstances arose.  Why, for example, did Lucy’s father lock her in his pickup for hours – on one occasion with a large brown snake?  We are told that is was a frequent occurrence, but we don’t know why, and knowing why and how it came about would shed further light on the characters.  All of the characters are certainly interesting, but I feel like a hungry diner who was served only an appetizer.

“Writers Are Wrong to Make Historical Women Strong”

This is the title of an article by Hannah Furness, arts correspondent for The Daily Telegraph, on 1 June 2017.  The quotation is from Dame Hillary Mantel speaking in the second of her five Reith Lectures at the Middle Temple in London.

Hilary Mantel

The article said: “Women writers must stop rewriting history to make their female characters falsely ’empowered’, Dame Hilary Mantel has said.  Dame Hilary, the Man Booker Prize winning novelist, said writing about women in history has ‘persistent difficulties’ for her contemporaries who ‘can’t resist’ retrospectively making them strong and independent.  Anyone ‘squeamish’ about the difference in male and female roles in certain historic periods should, she suggested, try a different job.  Dame Hilary, author of Wolf Hall, singled out her own gender for criticism, questioning whether writers should ‘rework history so victims are the winners’.  She said, ‘Many writers of historical fiction feel drawn to the untold tale.  They want to give a voice to those who have been silenced.  Fiction can do that, because it concentrates on what is not on the record.  But we must be careful when we speak for others.  If we write about the victims of history, are we reinforcing their status by detailing it? Or shall we rework history so victims are the winners?  This is a persistent difficulty for women writers, who want to write about women in the past, but can’t resist retrospectively empowering them.  Which is false.  If you are squeamish – if you are affronted by difference – then you should try some other trade.  She added, ‘A good novelist will have her characters operate within the framework of their day – even if it shocks her readers.’

“Dame Hilary did not single out any particular author, but Philippa Gregory, who has written best sellers including The Other Boleyn Girl and The White Queen, has been praised for her strong characters.  Gregory has previously said: ‘The more research I do, the more I think there is an untold history of women.'”

The article goes on: “A ‘feminist ideology’ could have the unintended consequence of making endings too predictable because the woman would always come out on top, warns Gerard Lee, who co-wrote Top of the Lake (a BBC2 crime serial).  Fellow writer and Palme d’Or winner Jane Campion called his view ‘complete rubbish’.  She said film could change for the better overnight if 50% pf all public funding went to female filmmakers.”

My view is that Dame Hilary has a point: women in Tudor England had very little power or voice over their own affairs.  I haven’t read Philippa Gregory’s novels yet, but I think that giving a real female character, in a historical novel, more voice and power than she actually had is simply misleading.

As to the Lee-Campion disagreement, it’s not clear to me that strong female characters make an ending too predictable, but maybe Mr Lee means something more that strong female characters when he speaks of ‘feminist ideology’.  Ms Campion’s remark strikes me as self-serving, and I would ask her ‘in what way would films be so much better if they were made by females?’  She might be right, but what is the evidence?

Review: Song of Solomon

A couple of months ago, in this blog, there was a post about the 100 greatest novels, and how many of them had been read by the average reader.  In order to improve my score, I said I would read Song of Solomon, by Toni Morrison.  I’m very glad I volunteered: it’s a wonderful novel.

Toni Morrison

Wikipedia says this about Toni Morrison: “(born Chloe Ardelia Wofford; February 18, 1931) is an American novelist, editor, teacher, and Professor Emeritus at Princeton University.  Morrison won the Pulitzer Prize and the American Book Award in 1988 for Beloved. The novel was adapted into a film of the same name (starring Oprah Winfrey and Danny Glover) in 1998. Morrison was awarded the Nobel Prize in Literature in 1993. In 1996, the National Endowment for the Humanities selected her for the Jefferson Lecture, the U.S. federal government’s highest honor for achievement in the humanities. She was honored with the 1996 National Book Foundation’s Medal of Distinguished Contribution to American Letters. Morrison wrote the libretto for a new opera, Margaret Garner, first performed in 2005. On May 29, 2012, President Barack Obama presented Morrison with the Presidential Medal of Freedom. In 2016 she received the PEN/Saul Bellow Award for Achievement in American Fiction.”

The paragraph in Wikipedia on the early years in Toni Morrison’s life helps me understand her great facility as a black writer: “Morrison’s parents instilled in her a sense of heritage and language through telling traditional African American folktales and ghost stories and singing songs.”  Song of Solomon is full of children’s songs, traditional folktales, ghosts, and – in today’s terms – unthinkable racism.  All the principle characters have names one would never think of: Milkman, Guitar, Pilate, First Corinthians, Hagar and eccentric, engaging personalities.  The novel is set in a small, poor black community in Michigan, beginning in the 1930’s; it progresses through Pennsylvania into Virginia, but always in black territory.  It is the story of the development of Milkman against the background of a family whose origins are slaves and Native Americans, and whose strange history make them what they are.  There are numerous tensions within the family with various historic causes; and external tensions of being well off vs having nothing; sexual tensions; and tensions arising from differing circumstances and values. Milkman’s development as a person is facilitated by his dissatisfaction with his comfortable, but pointless situation, and by his search for identity in the personalities of his fore bearers.  He must learn, figuratively and mythologically, to fly.

For me, Song of Solomon was the best kind of reading experience.  One learns, or perhaps in my case re-learns, the savage history of racism in America, set against a background of ‘real’ people who are flawed but nonetheless our friends.  One admires their unique coping skills: songs, love, stories and tradition.  One is carried from one set of circumstances, expecting the outcome, to a new, more interesting situation.  The author’s inventiveness is breath-taking, and enjoyable.  The writing is voluble or terse as the situation demands, and the language is appropriately unique but always descriptive.  Most of all, I admire Toni Morrison as a great story-teller.