There is an article by C. Hope Clark dated March 29, 2023 which will interest those of you who are freelance writers or are thinking to go in that direction.

C. Hope Clark is the founder of FundsforWriters.com, noted by Writer’s Digest for its 101 Best Websites for Writers for 20+ years. She is a freelance writer, motivational speaker, and award-winning author of 16 mysteries.

C. Hope Clark

Ms Clark describes the 25/50/25 rule of freelance writing. “You’ve been submitting to a few places, and you’ve published a few pieces. This freelance writing business is intriguing, but you’d love taking it from hobby level to professional, so what is the answer?

Submit more often? Of course. Your goal is to increase your acceptance rate, and that takes more submissions. Let’s say you do this for months, and you have some acceptances under your belt, but the income isn’t quite what you hoped it would be.

You do have a few regular markets that provide steady income. It might not be the best income, but it’s reliable. They’ll take almost anything you write, so you keep sending them pieces. They take up a major chunk of your time when you stay insanely busy writing, researching, and pitching. So busy, yet you can’t break the ceiling of mediocre pay.

Let’s visit the rule of 25/50/25 when it comes to pitching your talents.

The First 25

Twenty-five represents a percentage of your submissions. This first 25 are those lovely, easy markets you know you can pitch to and get accepted most of the time. These are the markets you are close to, most familiar with, and rely upon for money. They come through for you time and time again.

These markets are the easiest to get attached to and the hardest to say no to. They become all that you write for because they feel safe. Your rejection rate is minimal, and you waste little time on pitches that say no. While cranking out 100 of them might gain you an elementary level income, what if you want more than that?

These piece-of-cake markets are why your income is stagnant. They should comprise no more than 25 percent of your work. Let them give you some security but don’t let them consume your life such that you remain stuck at that level.

You want to be more than that.

The Second 50

Fifty represents markets that are much more difficult, and you expect to be rejected almost as much or more so than accepted. You feel you have a chance at these, and they usually pay more.

Remember, your goal is not only to gain in income, but in reputation as well. Your name is money as your portfolio builds. This 50 percent category should comprise your meat and potatoes part of your day. To make the math simple, think of a 40-hour work week. Researching, pitching, and writing for these markets should eat up half of your hours.

That sounds scary. That’s a lot of time to invest into a 50-50 chance of being accepted, but the payback for landing these is so much better than sticking to the first 25 percent. Not only are the checks usually larger, but once you land one, you have a connection to go back to. Then you have another. Then three or four or more.

You might be amazed at how you hunger more for these projects than the original, low-paying ones that got you started. These make you feel more alive, more talented, and hopefully, more financially comfortable.

The Third 25

These are the dream markets. These are the top-shelf opportunities you’d love to land but were too afraid to pitch. They now are on your calendar. You study them and believe you could grow to be as good as half of the submissions, but to run with that crew feels awful intimidating. The rejection rate surely has to be 70, 80, or 90 percent of the time.

But that also means an acceptance rate of 10, 20, or even 30 percent.

What if you won one of these markets? You’d dance, scream, buy yourself a wonderful dinner with drinks, and pat yourself on the back that you broke through that wall and proved you had some modicum of talent.

Why not try to make it happen again?

Then again?

Out of your 40-hour week, that’s 10 hours of stepping up your game. It doesn’t ruin your schedule, and it has way better odds than winning the lottery. With a quarter of your time devoted to what you feel is a gold-plated world, a level market you’d love to spend most of your time writing for, you haven’t shirked your other writing duties.

The Surprising Results

If you are diligent in this 25/50/25 search for freelance work, you spend a quarter of your day on the easy stuff, half on the difficult yet achievable, and a quarter on the next-to-impossible.

Stick with it for several months, long enough to pitch and receive replies . . . hopefully with contracts. The journey has to be long enough to see the big picture.

The surprising results are that you become magnetized to climbing the ladder to the more lucrative markets. With each acceptance, you unknowingly take another step higher. Before long, you find yourself sliding along the 25/50/25 scale.”