In last Saturday’s Telegraph there was an article by Tom McArdle with the title “Waterstones chief: AI could produce the next War and Peace”.

James Daunt, CEO, Waterstones and Barnes & Nobel

THE chief exec­ut­ive of Water­stones has said he is open to the com­pany selling books cre­ated by Arti­fi­cial Intel­li­gence, as long as they are clearly labelled.

James Daunt said it would be “up to the reader” whether to pur­chase them if they end up on his stores’ book­shelves.

There are major con­cerns from authors about the impact AI-gen­er­ated con­tent will have on the book industry, after a recent study found most writers feared their jobs were at risk from the tech­no­logy.

But Mr Daunt, who has been the CEO of Water­stones since 2011, told BBC’s Big Boss pod­cast that AI could pro­duce “the next War and Peace”.

“There’s a huge pro­lif­er­a­tion of AI-gen­er­ated con­tent and most of it is not books that we should be selling,” he said. “Hope­fully, pub­lish­ers avoid it; we as book­sellers would cer­tainly, nat­ur­ally and instinct­ively, dis­dain it.”

A Uni­versity of Cam­bridge study last month found wide­spread con­cerns from nov­el­ists about their jobs being replaced by the tech­no­logy and fears that work writ­ten by humans could become “an expens­ive lux­ury”.

In response, Mr Daunt said: “At the more lit­er­ary end I don’t see that being the case. There is a clear iden­ti­fic­a­tion of read­ers with authors, and book­sellers play an import­ant role in join­ing authors and read­ers.

“That does require a real per­son.

“As a book­seller, we sell what pub­lish­ers pub­lish, but I can say that, instinct­ively, that is something we would recoil [from]. It’s really import­ant that authors earn a liv­ing.”

Asked whether the high-street book­shop would sell AI books, he said: “We would never inten­tion­ally sell an AI-gen­er­ated book that was dis­guising itself as being other than that.”

When pressed on whether he would con­sider it if they were clearly labelled, he respon­ded: “Yeah, if it was clear what it was, then I think it’s up to the reader.

“Do I think that our book­sellers are likely to put those kinds of books front and centre? I would be sur­prised.”

He warned that given the exor­bit­ant sums of money being spent by tech com­pan­ies on AI, it was hard to know its lim­its.

“Who’s to know,” he said. “They are spend­ing tril­lions and tril­lions on AI and maybe it’s going to pro­duce the next War and Peace. If people want to read that book – AI-gen­er­ated or not – we will be selling it. As long as it doesn’t pre­tend to be something that it isn’t.”