There is an article in the December 2016 issue of the IBPA Independent magazine which caught my eye. Entitled ‘Engaging Readers Through Sound’ it is written by Cameron Drew, who is Vice President of Publishing, Booktrack Ltd. The article says that he is a veteran of the publishing industry with extensive experience in online retail and B2B commerce publishing. Booktrack is based in Auckland, New Zealand.
I quote from the article:
“When we first began pioneering an immersive audio-enhanced experience at Booktrack, independent authors and publishers were among the first early adopters. Independent publishers know what it’s like to navigate challenging environments, and they know how to stay focused on providing the best possible experience to readers.
“Booktrack is a reader-focused platform that allows users to dive deeper into the narrative worlds through the addition of a synchronized, movie style soundtrack. As users read their favourite books on our platform, our technology tracks their reading speed ans enables ambient noise, sound effects and background music to play at precisely the right points in the text.
“It’s something new on an industry that loves tradition. It’s prefect for publishers and authors who want to offer their readers something more than text but don’t want to take anything away form the beauty of the written word. Because the soundtrack enhances a reader’s sense of place rather than taking them our of the narrative, Booktrack actually improves reader engagement and enjoyment of the text. The Booktrack versions of titles aren’t meant to replace the paper-based versions, or even the straight e-pub versions. The Booktrack experience is not for every reader; it reaches the readers who are ready for something outside the norm.
“The platform is also designed to be accessible to publishers and authors at all levels. Self-published authors who want to try their hand at soundtracking their own work can use our creator tool for free to create a Booktrack version of their work. Some authors have taken to using Booktrack as a promotion tool by embedding a Booktracked version of the first chapter of their work on their website.
“For our premium content from our publishing partners and top indie authors, our trained sound engineers create fully customised soundtracks. Publishers and authors review the soundtrack at several points throughout the production process to ensure the soundscapes we create match the mood, tome and lot of the story.
“We currently have more than 200 premium titles for sale across all genres, half of which came from partnerships with top independent publishers including Sourcebooks, Skyhorse, Orca Books, Mighty Media, Light Messages, and Canelo.”
When I first read the article, I had the mistaken impression that Booktrack was repeating the written word – like an audio book. Actually, what is added on the soundtrack is music or sound effects. The soundtrack is ‘synchronised’ to the reader’s speed by the rate at which he or she is turning pages, and the soundtrack can be re-synchronised to the text by touching a word in the text. The wearing of head phones may be an advantage for some readers in that ambient noise is excluded. Use of the technology is free to authors, but I suspect that a finished book can be sold only through Booktrack to their 2.5 million ‘engaged readers’. If an author wants to to have Booktrack add the soundtrack, they say they will do it at an average cost of $1000. Reportedly, Booktrack has 20,000 tracks from which to choose.
A clever idea. I have no idea how it works in practice, or how well it will sell.