There is an article in the News York Times by Dani Blum dated April 30, 2021 and updated May 4; in investigates the conflicting when we are buying a book between the desire to support our local bookstore and the convenience and cost of buying on line.
Dani Blum is a news assistant at the New York Times. She has written for Pitchfork, GQ, The Philadelphia Inquirer, The Daily Beast, MTV News, Redfinery29, Cosmopolitan, Philadelphia magazine and other publications.
Ms Blum says: ” For those who want to discover and support new writers, rather than waiting for splashy releases, independent bookstores tend to be a better option. Authors generally get paid the same amount no matter where their book is sold, said Allison Hill, the chief executive of the American Booksellers Association. But books without large marketing campaigns behind them have a greater chance of being discovered at an independent bookstore. ‘If you want to support debut authors, or mid-list authors, or certain voices, those books are going to be more apparent in an independent bookstore,’ she said.
‘Discoverability is essential, and it’s very difficult,’ said Regina Brooks, the founder and president of Serendipity Literary Agency in Brooklyn. Black bookstores, in particular, have become a space for making debut authors more visible, she said.
Independent bookstores and Barnes & Noble also host events with authors — the Booksmith in San Francisco hosted 300 events a year before the pandemic, a representative said — that can raise awareness about books and encourage sales. During the pandemic, some stores pivoted to online events; Books Are Magic in Brooklyn, for example, hosts several Zoom events per week.
‘If independent bookstores disappeared, authors would be screwed,’ said Dennis Johnson, co-founder and publisher of Melville House, a bookstore and press based in Brooklyn. ‘When there are fewer bookstores in the landscape, there are fewer book sales and fewer people just aware of books.’
If you can’t order directly from a bookstore, e-commerce sites like IndieBound and Bookshop.org allow you to purchase from independents, which receive a cut of the profits. Keeping independent bookstores in business enables them to continue to support authors. While Bookshop.org has been a lifeline for bookstores during the pandemic, it’s better to shop directly from an independent bookstore’s website if they have one, said Bradley Graham, co-owner of Politics & Prose in Washington, since they receive the full profit from your purchase. Many bookstores currently offer curbside pick up, which costs them less than shipping and delivering books.
And if you do buy from Amazon, pre-ordering books can be helpful for writers, said Kate McKean, vice president at the Howard Morhaim Literary Agency — particularly since Amazon tends to send more data to publishers about pre-orders, which can indicate a book’s popularity. Amazon designates its best-sellers, which can attract more readers to find and notice books.
Publishers usually make slightly more money when their books are bought at independent bookstores, said Andy Hunter, the founder of Bookshop.org. That’s partly because retail giants like Amazon offer different rates to different publishers, he explained. A representative from Amazon declined to comment on revenue share between Amazon and publishers.
Supporting small presses, which have strained to weather the industry’s fluctuations during the pandemic, can take the form of shopping from independent bookstores. These stores and presses often have relationships to each other, Ms. Hill said. ‘Independent bookstores support independent publishers. That’s a tight community,’ she said. ‘The book industry is such a delicate ecosystem. Supporting independent bookstores keeps the ecosystem healthy.’
Barnes & Noble is also a crucial part of the book retail ecosystem, Ms. Hill said, and a crucial outlet for writers and publishers. The key is to ‘spread it around,’ Ms. McKean said. ‘If we only shop at one retailer, that’s bad for everybody.’
If you want the fastest delivery it’s hard to beat Amazon on shipping speed. The retail giant offers free domestic shipping between five to eight days of ordering for all users and two-day shipping for Amazon prime members.
If you want the lowest cost, Amazon also largely wins out on price. ‘Most indie bookstores will be transparent with the fact that oftentimes, we can’t compete with Amazon on prices,’ said James Odum, communications director for The Strand bookstore in New York City.
If you want the best selection. For readers seeking the largest possible range of reading options, Amazon features over three million books available online. Book recommendations are surfaced through both an algorithm customized to the individual user and through an updated list from Amazon book editors.
‘Independent bookstores can order nearly any book anyone wants,’ said Mr. Graham. Beyond the breadth of selection, independent bookstores have the benefit of more curated selections, with individual booksellers advocating for their favourite books. ‘There’s really no algorithm equivalent to it, said Amy Stephenson, a representative for the Booksmith in San Francisco.”
After reading the above arguments, I’ll have to admit to having a new-found preference for shopping at the Waterstones shop in the nearby mall. Amazon may be fast and cheap, but it only sees books in monetary terms, and not in artistic terms, as book stores see them.