Ellen Brock, a professional freelance novel editor, published a post on her blog, https://ellenbrockediting.com, with this title on February 16, 2015, but it is still timely. She works with about 150 authors per year as editor, plot consultant and writing coach.
She said, “It’s a question that all aspiring writers ask themselves at one point or another: Why are there so many bad novels on book store shelves?
While we can’t expect every novel to be literary gold (some books are just for fun), there sure are a lot of bad novels out there!
Sometimes all of these poorly written books can give writers the impression that their clearly superior novel should have no trouble getting published, yet when these writers query, they are met with rejection. It’s easy to feel like there is a double standard. Why do mediocre (or worse!) books get published when my great one keeps getting rejected?
The truth is that most of the bad novels out there did not come from the query slush pile in the first place.”
Here is where she says many of these bad books come from:
Whether they’re an actor, a TV personality, or a leader in their field, famous people are often able to get books published regardless of the quality. This is because the publishers are selling the name on the cover more than they are selling the book itself, and readers are inherently interested in what celebrities have to say.
Like celebrities, there comes a point when authors are selling their name more than they’re selling their book. Publishers know that with a huge base of loyal fans, putting out a book that is not super spectacular will have very little impact on sales. Many readers will also look more favorably upon books by their favorite authors simply because they have positive expectations.
It’s also worth noting that many bestselling authors no longer write their books themselves and use ghostwriters (who might not have the same writing chops) so that the author can churn out more books.
This is an often overlooked reason a book may not follow conventional (English language) writing “rules.” A novel that is extremely successful in a foreign language may be translated to English so that publishers can expand their market. There are a variety of potential issues in the translation process that can lead to a lower than average quality to the writing, such as a poor translator, different writing standards from the country of origin, and no way to clearly or easily translate words or phrases into English.
It’s not uncommon to read the bio in the back of a debut novel and find that the author used to be an agent, work at a publishing house, or write for a newspaper or magazine. People who are inside the publishing industry have the ability to use their connections to get ahead, even if the book isn’t quite as high quality as readers are used to. This is not to say that these books are always bad, but it certainly happens.
Media tie-ins have become quite popular. These are books that are novelizations of movies or TV shows. They may be based on the films/episodes or they may simply be set in the same universe or feature the same characters. These novels are often assigned to writers for low wages and may not have had enough time spent on them.
It’s not always clear when a novel has been self-published, and though there are some amazing self-published books, there is an endless supply of self-published novels that were not properly edited. Today, authors can sometimes get these books into local libraries or bookstores and readers can buy them without ever realizing they were self-published.
As with famous authors, sequels often rest on the laurels of a previous book. Publishers bank on readers needing to know what happens next in the story and may be more lenient when it comes to tightening up the story and polishing the writing if they anticipate readers will buy the novel regardless of a lower quality.
Sometimes bad novels are plucked from the slush pile and given the privilege of publication. There are a few reasons this might happen:
The Acquisition Editor Likes It
Acquisition editors are (typically) the people who sift through the slush pile and decide which books are considered for publication and which are not. These people are just that – people. Their tastes play a huge part in what they choose, and sometimes a book resonates with an editor due to personal experience or preferences. Sometimes these books don’t resonate the same way with the average reader and fall flat.
A ‘Catchy’ or Unique Concept
As much as we like to think of writing as an art form (and it is), publishing is a business. A mediocre book that has a great concept may be easy to sell on its premise alone. Once readers have purchased the book, a profit has been made. If the novel only gets a two or three star review online, that’s not such a big deal. Readers will still pick up the book in the store, get excited by the concept alone, and purchase it.
A Concept That Is Timely
Current events can sometimes prompt a novel to be published before it’s had the chance to go through proper polishing because the publisher is hoping to capitalize on public interest in a certain topic, concept, or person. In order to not miss this window of public interest, the book might be shoved onto shelves too soon.”
I think it would be very interesting to spend a couple of days with an experienced and successful acquisition editor, looking at synopses and samples of novels s/he has rejected, and discussing the rationale for rejection. It would also be interesting to understand her/his evaluation of why a published novel failed.