I would really like your comments on this post, because while I’m engaged with social media – as I’ll tell you below – I’m not sure I’m making the most efficient/effective use of the various social media.
First of all, let me tell you what I have. I have a website: http://www.williampeace.net, which is actually put in place by my publisher, but I update it from time to time. The website has a page for each of my books with a sample chapter, synopsis, information about awards, links to Amazon, etc., and a little bit about me. This blog runs down the margin of the website. I have an author’s page on Amazon. On Facebook, in addition to my personal page, I have an author’s page and a page for each of my books. I have recently started to advertise Sable Shadow & the Presence on Facebook, and I’m getting about 10 Likes per day. I have an author’s page on Goodreads, where this blog also runs. I am currently advertising four of my books on Goodreads, but I’m only getting one or two clicks a week: I’ve set a pretty low budget. When I review a book I’ve read (about once a month), in addition to posting the review here, I post it on Amazon and Goodreads. When I review a book on Goodreads, the review appears on my personal Facebook page.
Then, there is this blog. This will be my two hundred and fourteenth post over the course of four and a half years. Generally, I try to post once a week, and I aim the blog at people like me who are trying to make their way as writers, or who are interested in what writers think and do. Last year, I paid about £250 for SEO – by my internet service provider – but I haven’t seen a major increase in hits: I’m up from about two per day to four per day – average.
I haven’t done Twitter, although I have registered. My view is that Twitter isn’t a good vehicle for a busy writer (what could I say every day about writing in less than 140 characters?) I haven’t done UTube, again because I don’t think it’s the right medium for me. I looked into Pinterest, but again, I felt that it didn’t fit.
One thing I’m planning to do is to start answering reader’s questions on Goodreads. That would seem to be a good investment of my time.
What else would you suggest? I have only two constraints:
- I haven’t got much free time, and what free time I have, I would rather write than promote.
- I’m willing to spend some money, but I’d like to know that I’m getting a return on my investment. So far, the return has been only what I’ve learned about social media.